In 2015, the authorities in Xiangxi, Jishou and Huayuan jointly launched the application for “5A” tourism site designation and have since been carrying out the integration of culture and tourism, enriching tourists’ joyful experiences and improving service.
Shibadong Village and Aizhai Bridge were also listed as two of “the 100 selected routes of red tourism for the centenary of the founding of the CPC”. They show tourists the stories of poverty alleviation of Miao villages under the guidance of targeted poverty alleviation and make visitors to these scenic spots feel the cheerful changes in rural areas.
Xiangxi has rich tourist resources and owns more than 300 national ecological cultural tourism brands, 28 intangible cultural heritage projects on the national protection list, 12 4A scenic areas and 23 3A scenic areas. It enjoys vigorous growth in the tourism industry and still has huge potential for development.